What We Do
Everything you need to find your menu's best prices
Get data backed pricing that increases profit and customer satistfaction.
Try the Interactive Demo
In counter service, the difference between $6.00 and $6.25 can be thousands of dollars. Undercharge and you're leaving money on every ticket. Overcharge and you lose the volume that keeps the lights on.
Ingredient costs go up. Seasonal traffic swings. Customer habits change. You know prices probably need to move — but by how much, and which items? Without data, every adjustment is a guess you're making in the dark.
Your best-selling item might be your least profitable. A slow mover might just be priced a dollar too high. Without visibility into how each item performs, you can't tell which prices are helping you and which ones are quietly hurting.
Get data backed pricing that increases profit and customer satistfaction.
Try the Interactive Demo
See how profit, reveneue, and sales change with optimized menu prices and even simulate prices your curious about. We analyze exactly how your business operates to create personalized prices that drive profit and keep customers coming in.
See How It Works
Hesitant? Don't be. Compare forecast metrics for your current prices and the prices your curious about so you can see how your business will be impacted before you change anything.
Compare Pricing Strateies
Not sure how changes to the menu are impacting your business? Everytime a price is changed we tell you how it affected business and exactly how much it increased profit and sales.
Validate DecesionsNo setup fees, no learning curve. Connect your POS and get data-backed pricing in minutes.
Create an account and link your Square POS in a few clicks. Your historical sales data pulls in automatically — no exports, no manual uploads.
See optimized price recommendations for every item. Simulate how profit, revenue, and sales shift before you change anything on the menu.
Apply changes directly through MarkupManager. Every price update is tracked so you can see exactly how it impacted your bottom line.
MarkupManager is built for a specific type of business. If you check these boxes, you'll be a great fit.
You run a café, coffee shop, bagel shop, sandwich counter, pizza spot, or similar — where customers order at the counter and your menu drives revenue.
You're not a franchise or chain. You make your own pricing decisions and don't have a corporate team telling you what to charge.
You already adjust prices — when costs go up, seasonally, or when you feel margins slipping. You just don't have data to back those decisions up yet.
You're not confident your prices are right. You've either left them untouched for too long or changed them based on gut feel and hoped for the best.
You process sales through a point-of-sale system — currently Square, with more integrations coming. Your sales data is already being captured.
Whether you want to increase margins, drive more volume, or both — you're actively looking for a data-backed way to move the number that matters most.
Connect your Square POS and MarkupManager does the rest — analyzing your actual sales history, modeling how your customers respond to price changes, and surfacing the exact prices that grow your profit. No spreadsheets, no guesswork, no outside consultants. Just clear recommendations you can act on the same day, and real validation that shows you what worked.